Open Global Expansion & Innovation Series
Cross-border Innovation & Cooperation: China-Spain Business Summit 2025
Event Background
As one of the top 10 economies in Europe, Spain is accelerating digital and green transformation through the €140 billion "Spain Digital 2025" plan, creating massive cooperation opportunities for Chinese enterprises in new energy, intelligent manufacturing and cross-border e-commerce sectors.
This summit gathers Sino-Spanish government representatives, industry leaders and successful overseas enterprises to discuss practical paths to explore Spanish and European markets via technical collaboration and industrial integration.
Event Highlights
- • Policy Insights: In-depth interpretation of cooperation opportunities under Spain’s €140 billion transformation plan.
- • Full-chain Operation Guide: Legal, cultural & e-commerce entry strategies for Spanish market.
- • Real Case Sharing: Leading enterprises share localized operation & tech cooperation experience.
Featured Speakers
Paggy Zhang
Senior Investment Officer | Spanish Institute of Foreign Trade Shanghai Office
Speech Topics
Spain Pearl: Gateway to European Markets ·Strategic Portal to Europe ·Innovation-driven Business Ecosystem
Speaker Biography
Senior Investment Officer based in Shanghai for the Spanish Institute of Foreign Trade. Specialized in bilateral investment and cooperation between China and Spain. With deep insight into European and Chinese markets, she assists Chinese enterprises in international layout and landing high-quality projects. Skilled in cross-border investment strategies, industrial resource matching and government relations, she builds efficient cooperation bridges, with rich experience in cross-border project negotiation and cross-cultural business communication.
Xu Meina
Founder | M.Y.ADVOCATS Law Firm Barcelona
Speech Topics
Sailing Across Iberia: Breakthrough Strategies for Chinese Brands Entering Spain ·Understand Spanish Business Environment ·Market Entry Tactics ·Administrative & Compliance Solutions ·Brand & Consumer Trust Building
Speaker Biography
Founder of M.Y.ADVOCATS Barcelona law firm. Focused on legal and landing support for Chinese enterprises expanding to Spain and Europe. With years of cross-border practice experience, she has assisted dozens of factories, M&A and compliance projects covering manufacturing, tech and cross-border e-commerce. Integrates legal frameworks with commercial plans to deliver localized solutions for Chinese brands.
Yuan Haiyan
Senior Amazon Operation Specialist
Speech Topics
Build Global Brands on Amazon from Scratch ·Launch Store from Zero ·Winning Product Strategy ·Multi-market Global Expansion
Speaker Biography
5-year veteran Amazon operator for overseas brands. Successfully incubated 2 cross-border brands with steady revenue growth. Holds an MBA from University of California, with solid consumer insight and operation experience in European & US markets. Focuses on data-driven brand global layout.
Joaquin Capozzoli
CEO | Shanghai Boundless Media Co.,Ltd
Speech Topics
Monetize TikTok Spain Shop ·Understand Spain TikTok Ecosystem ·Viral Short Video Content Strategy
Speaker Biography
Expert in AI and digital finance based in China. Focuses on European market expansion for Chinese brands, leading the 'Gold Rush Spain' strategy to grow TikTok Shop as new revenue engine for domestic enterprises, delivering low-cost overseas traffic growth for clients.
Pablo Rabadán
Executive Director | Shanghai Xiji Tech Incubator
Speech Topics
Industry Innovation & Growth Opportunities for Spanish Enterprises in China ·Innovation-oriented Strategy ·High-growth Vertical Sectors
Speaker Biography
Spanish native, Executive Director of Xiji Tech Incubator attached to Tongji University. Deeply engaged in tech incubation, connects Spanish startups with Chinese industrial chains, provides landing & financing solutions for tech projects.
Christoph Busetti
Business Director | Shanghai Altios Exhibition Co., Ltd
Speech Topics
Roundtable Discussion ·Industry Insights ·Open Dialogue ·Challenges & Opportunities
Speaker Biography
25-year cross-cultural expert based in China. Graduated from Ca' Foscari University of Venice, proficient in multi-languages. Serves as consultant for cultural institutions & cross-border corporations, organizes large international exhibitions to link European and Asian industrial resources.
Bruce Lau (Liu Jianwei)
Founder | Naveal Technology
Speech Topics
Borderless Biometrics: Build Sino-Spanish Cross-border Trust via Global ID ·Global Digital Identity via Biometrics ·Sino-Spanish Cooperation Potential
Speaker Biography
Hong Kong tech innovator, founder of Naveal Technology. Developed leading palm biometric technology, adopted by Hong Kong MTR, HSBC, Tencent and other top firms. Delivers secure, borderless identity verification solutions for global clients.
Leon Han
Honorary Chairman | Kazakhstan Chamber of Commerce China
Speech Topics
Moderator & Roundtable Co-host
Speaker Biography
Senior cross-border cooperation facilitator, connects Chinese enterprises with Central Asian & European industrial organizations, supports multi-national business matchmaking and summit organization.
Michelle Truong
Founder | Asian Women Society
Speech Topics
Event Host & Roundtable Moderator
Speaker Biography
Founder of AWS Asian Women Society, host of this summit, specializes in organizing cross-border business summits linking Chinese, Spanish & GCC industry leaders.
Full Event Agenda
Guest Check-in
Opening Speech | Host: Michelle Truong, Founder of Asian Women Society
Spanish Macro Market Analysis Report | Speaker: Economic Counselor, Consulate General of Spain in Shanghai
Industry Innovation & Development Opportunities for Spanish Companies Operating in China | Pablo Rabadán, Executive Director, Shanghai Xiji Tech Incubator
Spain Pearl: Gateway to European Markets | Paggy Zhang, Senior Investment Officer, Spanish Institute of Foreign Trade Shanghai Office
Practical Guide to Build Global Brands on Amazon | Yuan Haiyan, Senior Amazon Operator
Networking & Refreshments
Monetize TikTok Spain Shop | Joaquin Capozzoli, CEO, Shanghai Boundless Media Co.,Ltd
Breakthrough Strategies for Chinese Brands Entering Spain | Xu Meina, Founder, M.Y.ADVOCATS Law Firm Barcelona
Borderless Biometrics: Build Sino-Spanish Cross-border Trust via Global ID | Bruce Lau, Founder, Naveal Technology
Gen Z Consumption & Domestic Brands Expansion in Spain Moderator: Leon Han Panelists: Bruce Lau, Xu Meina, Yuan Haiyan, Christoph Busetti
Event Information
Organizers
OpenMind Events & Asian Women Society
Sponsor
ALTIOS
Ticket Price
228 CNY per attendee
Contact Organizer
Jenny Wu: +86 13817550309
Michelle Truong: +86 13120974021